Dr. George A. Toledo is a renowned plastic surgeon in Dallas, Texas who is nationally-recognized for his expertise in reconstructive and cosmetic nose reshaping, also known as rhinoplasty. Dr. Toledo received his medical degree from the University of Texas Southwestern Medical School in Dallas. He is board certified by both the American Board of Plastic Surgery and the American Board of Otolaryngology - Head and Neck Surgery. This dual training, in addition to his passion for rhinoplasty, sets Dr. Toledo apart from many other surgeons. Throughout his career, he has remained devoted to studying and refining nasal surgery techniques; for this reason, Dr. Toledo receives many patient referrals from other plastic surgeons or ear, nose, and throat (ENT) surgeons.
Upon completing his plastic surgery residency, Dr. Toledo was honored with the top award in the United States for his research findings in nasal surgery. He has also published numerous scientific articles on the topic, as well as lectured on rhinoplasty throughout the United States and abroad. Dr. Toledo has served as a clinical instructor at Southwestern Medical School in order to educate plastic surgery residents and young physicians in private practice regarding various cosmetic and plastic surgery procedures, particularly rhinoplasty. He specializes in performing very difficult ethnic rhinoplasties, as well as revision surgery for “botched” nose jobs. Dr. Toledo has been practicing cosmetic plastic surgery for more than 30 years in Dallas and has performed more than 3,000 rhinoplasties during this time.
Dr. Toledo understands that being dissatisfied with the shape or size of one’s nose can have a negative impact on how one feels about his or her overall appearance. As a highly trained surgeon, he recognizes that small, subtle changes to the nose can drastically enhance the facial appearance and improve one’s confidence and self-esteem. He has the surgical skill and keen aesthetic eye to make these delicate changes that can make all the difference. Experience matters!
"So impressed with Dr. Toledo's rhinoplasty results! And even more impressed with how much my breathing has improved! I didn't even realize how blocked my breathing was until now, it really is life changing. Beautiful results. And a perfect little nose!"- J.D. / Yelp / Mar 24, 2019
"Real review from an Oklahoma doctor: As a physician myself I spent a lot of time researching who I was going to use when I finally decided to do rhinoplasty/septoplasty. I’ve always wanted this done and finally made the leap. My biggest fear was not liking the results and being stuck with them.I did 7 consults with different ENT and Cosmetic Surgery specialists. After my consult with Dr Toledo I was very confident in His skill and experience. He listened to my concerns and what I was looking for and was able to deliver.I am extremely happy with my results and am so very glad that I found Dr Toledo. Do not hesitate in using him for your Rhinoplasty. He is fully capable and you will not be disappointed."- C.B. / Yelp / Mar 03, 2022
"Real review from a fellow doctor - extremely happy with my results - Real review from an Oklahoma doctor: As a physician myself I spent a lot of time researching who I was going to use when I finally decided to do rhinoplasty/septoplasty. I’ve always wanted this done and finally made the leap. My biggest fear was not liking the results and being stuck with them. I did 7 consults with different ENT and Cosmetic Surgery specialists. After my consult with Dr Toledo I was very confident in His skill and experience. He listened to my concerns and what I was looking for and was able to deliver. I am extremely happy with my results and am so very glad that I found Dr Toledo. Do not hesitate in using him for your Rhinoplasty. He is fully capable and you will not be disappointed."- I. / RealSelf / Mar 03, 2022
"I went to Dr. Toledo for a septo-rhinoplasty in February 2022. I initially met with an ENT in June 2020 due to breathing issues--he said I had a deviated septum and collapsed nostril, and referred me to a plastic surgeon to fix both at the same time. The ENT mentioned that straightening a nose is technically challenging even for a skilled plastic surgeon, this made me kind of nervous about picking the right doctor because I didn’t want to end up with a botched pixie piglet nose. I looked into roughly 15 surgeons in the DFW and LA area before settling on Dr. Toledo. 1. He is a double board certified ENT & plastic surgeon. This was important to me because functional issues were my primary concern. 2. Doctor Toledo has done over 3,000 nose jobs in his 30 year career. Rhinoplasty is one of the most challenging surgeries from a technical standpoint, and it’s also the plastic surgery procedure with the highest revision rate. 3,000+ over 30 years is 2+ nose jobs per week (less two weeks vacation / year), that is a lot of opportunities to understand the nuances of a rhinoplasty. I wanted a doctor who has had plenty of practice before I got on his table. Try asking another doctor how many of X procedures have you done in their career, you will be hard pressed to get an answer. 3. Office staff are really nice and helpful. I had a lot of initial questions which they politely answered over the phone before my initial consultation. I value my time, and I felt that they did too in their professional and polite communication. This might seem like a lower priority than the experience of the surgeon, but these are the people you talk to 80% of the time. 4. He’s a fly fisher. As a fellow angler, I know the unspoken qualities one must possess to catch a fish. Patience, perseverance, thoughtfulness, focused, dexterous. I booked my surgery immediately after our initial consultation. Dr. Toledo is a straight shooter. He confirmed what the ENT said, told me what he could do, showed me a new nose proposal and that was it. Overall, I just like the guy, he’s professional, knows what he’s doing and has a cool demeanor. Dr. Toledo is not the guy who swings open the door and starts shmoozing you, he’s chill and normal. He’s not trying to convince you to go to him. So surgery day comes, I’m kind of freaked out because I’m an anxious creature. Dr. Toledo comes in with a cup of coffee, definitely has Coffee Mate creamer in his, maybe hazelnut and my anxiety melts away. Anyone who uses Coffee Mate creamer in 2022 is down to earth and confident--it’s unpretentious and confident. I wake up, I’m a zombie but oddly no pain really... He prescribed Tylenol #3 (ultra weak) but after surgery I saw why. I took half a painkiller every 8hrs for like 3 days and then just regular Tylenol. Surgery was Thursday, was back to work 1/2 day on Monday and fully back Tuesday. Oh, he also extracted this longterm zit I had on my cheek which was the best thing to wake up toCast came off 1 week later, nose internal splints came out at 3 weeks. WOAH, I did not realize you were supposed to be able to breathe out of your nose at 100% like your mouth. I really thought your mouth was the primary breathing hole for my entire life. Obviously, he hit the aesthetic aspect (I am not a pixie piglet) but the breathing is pretty life changing. Sleep is wildly improved, and I generally feel better. I’m only 4 weeks out, but I’m glad I chose Dr. Toledo and can’t wait to see how it looks in a few months when swelling subsides. Doctor Toledo is THE nose guy in Dallas. Easily a top rhinoplasty doctor in the US."- E.M. / Yelp / Mar 07, 2022
"Real review from an Oklahoma doctor: As a physician myself I spent a lot of time researching who I was going to use when I finally decided to do rhinoplasty/septoplasty. I’ve always wanted this done and finally made the leap. My biggest fear was not liking the results and being stuck with them. I did 7 consults with different ENT and Cosmetic Surgery specialists. After my consult with Dr Toledo I was very confident in His skill and experience. He listened to my concerns and what I was looking for and was able to deliver. I am extremely happy with my results and am so very glad that I found Dr Toledo. Do not hesitate in using him for your Rhinoplasty. He is fully capable and you will not be disappointed."- C.B. / Google / Mar 05, 2022
Healthy individuals with realistic expectations are good candidates for rhinoplasty. Dr. Toledo’s goals are to achieve a significant improvement in a patient’s appearance, as well as meet realistic patient expectations. It is imperative to understand that there is no such thing as perfection when it comes to cosmetic surgery. With his experience, Dr. Toledo can discern when operating may not be appropriate—particularly if an individual’s desired outcome is unrealistic.
Rhinoplasty candidates may range in age from the mid-teens to the elderly. However, rhinoplasties should not be performed until teenagers have reached skeletal maturity, which usually occurs around age 15 for females and age 17 for males. Prior to this, injury to the septum or nasal growth plates can affect facial development. There is no upper age limit for a rhinoplasty, and Dr. Toledo frequently performs rhinoplasties in combination with facelifts. As we age, the nasal tip begins to droop and can make the nose appear longer. Raising—and sometimes narrowing—the tip will achieve a more youthful appearance, which better matches the rejuvenated face, forehead, and eyelids of patients in their 60s, 70s, and 80s.
We at the Highland Park Plastic Surgery Center do our best to select patients who have realistic expectations. I will not attempt surgery unless I feel I can get a significant improvement. A photo of your nose will be uploaded to our imaging software, and I will do a computer rendering of what you may look like. The vast majority of the time I will achieve 80-90% of the changes I show you on the computer. Again, if I do not feel like I can get an 80-90% improvement on a primary rhinoplasty, I will not operate. Revision rhinoplasties are much more difficult and sometimes an improvement of only 50% is considered a satisfactory result.
The majority of my patients present for cosmetic rhinoplasty and not because of nasal airway obstruction. Rhinoplasties usually involve making the nose smaller, less projected, and narrower. Smaller noses do not breathe as well as larger noses. An exception is when a nose is broken and very deviated, therefore significantly blocking the airway. I will do everything possible to straighten the inside and outside of your nose, so hopefully the rhinoplasty will not negatively affect the airway. Having a smaller nose that also breathes better is not always possible, so if a better airway is more important, leave your nose big and wide.
On a final note, plastic surgery is not an exact science. No matter how hard I have tried, I have never created a “perfect” nose in over 3,000 attempts. If you stare at any nose long enough, especially in a magnifying mirror, you will find some slight asymmetries. All faces are asymmetrical to begin with. If you are a “perfectionist” and expect a “perfect result”, you may be disappointed. Patients with Body Dysmorphic Syndrome will never be happy. So please consider this information before scheduling your rhinoplasty surgery.
There are two generally accepted surgical approaches when performing rhinoplasties—the closed technique and the open technique. The closed technique involves an incision inside the nostrils only. This approach avoids an external scar and results in slightly less swelling; however, as one can imagine, the surgeon’s visibility is limited. The open technique involves an incision on the columella, which is the central bridge of skin between the tip of the nose and the upper lip. Most surgeons tend to make this incision in the middle of the columella—where it is most visible. However, Dr. Toledo places his incision at the base of the columella in the upper lip junction—where there is a natural crease. While this incision is more difficult to make, the scar is rarely noticeable, regardless of skin type. Dr. Toledo has implemented the open approach in thousands of patients, with minimal—if any—scar complaints.
At the Highland Park Plastic Surgery Center in Dallas, Dr. Toledo performs the closed approach for rhinoplasties that require minimal tip changes. There is no such thing as a simple rhinoplasty, as even minute changes can be difficult to achieve. The majority of Dr. Toledo’s rhinoplasties are complex revisions, ethnic cases, or traumatic cases, which often require the exposure the open technique provides. This technique provides greater access to straighten a deviated septum, as well as to release the upper lip, which is often pulled upward by an over-projecting nasal tip. Similarly, cartilage grafts and implants are more precisely placed with the open rhinoplasty. Additionally, Dr. Toledo’s revision rate is much lower with the open approach. These advantages far outweigh the disadvantage of slightly more swelling, which is only temporary.
Nasal Airway Obstruction, Deviated Septum, Sinus Disease
Very few board-certified plastic surgeons are also board certified by the American Board of Otolaryngology - Head and Neck Surgery, as Dr. Toledo is; this certification requires three to four years of additional residency training. Dr. Toledo’s principal focus and expertise is nasal surgery; he is keenly aware of the complex functional issues involving the nose and sinuses. There is a fine balance between making a nose smaller and narrower without compromising function, of which plastic surgeons and ear, nose, and throat specialists should be aware. Dr. Toledo will often straighten a deviated septum or reduce enlarged turbinates, which may be unexpectedly diagnosed at the time of surgery, at no additional charge. If there is a chance that making a nose cosmetically smaller will significantly interfere with breathing, Dr. Toledo will prioritize airway if possible. Botched rhinoplasties with compromised nasal airways are frequently referred to Dr. Toledo and the Highland Park Plastic Surgery Center. These cases are very difficult to correct, making it imperative to choose one’s surgeon wisely. Experience matters!
What to Expect
During the patient’s initial consultation, Dr. Toledo will carefully analyze the patient’s nose and review his or her medical history. He will need to know details of previous nasal trauma and surgeries, as well as any nasal airway, sinus problems or allergies he or she may have. The patient will have his or her photograph taken and placed on an imaging computer. Dr. Toledo will use computer animation to change the patient’s image in small, gradual steps, until he achieves his or her desired changes. Dr. Toledo is careful not to create a computer image that he cannot reliably reproduce with surgery.
Approximately two weeks prior to the surgery date at the Highland Park Plastic Surgery Center, the patient will have a preoperative consultation with Dr. Toledo and his office staff. At this visit, the patient and Dr. Toledo will again review the proposed changes and examine the computer-generated image together. The patient will also have an opportunity to ask any questions prior to reading and signing the operative consent forms. Additionally, all aspects of the postoperative care will be comprehensively reviewed, and final payment will be due at this time.
Day of Surgery – Dr. Toledo will meet with the patient briefly before he or she is given any anesthesia to ensure all parties are still in agreement. Our nursing staff will review a surgical checklist, and the patient will be taken into the operating room. A board-certified anesthesiologist or anesthetist will administer anesthesia. The surgery should take 1 ½ to 2 hours, and the patient will spend 30 minutes to 1 hour in the recovery room. Written instructions will again be discussed with the patient’s caregiver before they are discharged.
Day 5 to 6 Post-Operation – The patient returns to Highland Park Plastic Surgery Center to have the cast and outside sutures removed. If splints were used to stabilize the septum, those may be removed during this visit. Even with the swelling, the patient should have a good idea of what their nose will look like.
One Month Post-Operation – If the patient lives close to the DFW metroplex, Dr. Toledo would like to examine the nose to make sure he or she is healing as expected. Out-of-state patients can email photographs to the office in order to help us evaluate their postoperative results.
3 – 6 Months Post-Operation – At this visit, most patients will have their postoperative photos taken. If there is still a small amount of swelling, postoperative photos would be taken a few months later.
Annually – Dr. Toledo recommends patients follow-up at the Highland Park Plastic Surgery Center—at no charge—every year, or as able, in order to together assess the surgical results. This allows Dr. Toledo and his staff to better evaluate patient outcomes and continue to refine his surgical techniques in the future.
Frequently Asked Questions
How much does rhinoplasty cost?
The cost of nose reshaping surgery varies based on the technique used and the complexity of the procedure. Before estimating costs, Dr. Toledo will listen to your needs and goals to help create your custom treatment plan.
The fees presented here are only an estimate, but they give you an idea of the rates that Dr. Toledo charges. Knowing these expenses helps patients make an informed decision before scheduling a consultation at Highland Park Plastic Surgery Center. In order to get exact pricing, a patient would have to get a personal consultation and examination so Dr. Toledo can determine the degree of complexity and the time required to achieve the expected results.
The fees will be divided into three categories:
- Surgeon’s fee – Dr. Toledo’s charges
- Highland Park Plastic Surgery Center facility fee – staff, nurses, recovery, supplies, and medications
- Anesthesia fee – Anesthesiologist and associated supplies and medications
At the Highland Park Plastic Surgery Center in Dallas, Texas, all three fees will be quoted to you at your initial consultation with Dr. Toledo.
Are there nonsurgical options to change my nose?
An injectable filler can temporarily correct very minor imperfections in your nose’s appearance, which may help you decide if you want to proceed with rhinoplasty. However, surgery will help achieve long-lasting results, provide larger changes, and improve the internal structure of the nose for better function. During your consultation, it is important that you communicate to Dr. Toledo if you've received any nonsurgical procedures on your nose in the past so that he can provide an accurate explanation of your options.
What options are available for ethnic rhinoplasty?
Ethnic rhinoplasty focuses on improving the appearance of the nose while still maintaining your cultural identity. This may be a consideration if you are Asian, African-American, or Middle Eastern. During your consultation with Dr. Toledo, you can discuss what you like about your nose and what you would like to change. This will allow him to customize your treatment plan so you get your best results.
Can I combine nose surgery with other facial surgeries?
Many patients consider combining nose surgery with another cosmetic procedure, like chin or cheek augmentation. Combining surgeries for a more dramatic result can be discussed during your consultation with Dr. Toledo. Once he understands your concerns and goals, he can help you decide what procedures should be in your treatment plan. Nose reshaping surgery can often help make your whole face look more balanced so you should wait to see your results before considering another procedure.
Plan Your Procedure
- Average Cost
- $8,000 - $9,500
- Procedure Recovery Location
Your Best Nose
Rhinoplasty is a simple solution that may address the displeasure you may feel when looking at your facial profile. If you are unhappy with the look of your nose or if you are experiencing breathing issues, rhinoplasty may help. Rhinoplasty is a very common cosmetic treatment with great success rates. Plastic surgeon Dr. Toledo aims to reshape your nose so your whole face looks more proportionate and attractive. Even small changes can make a huge difference. We invite you to call Dr. Toledo at the Highland Park Plastic Surgery Center in Dallas, Texas and schedule a consultation. Experience matters!